The West Show is one of the highlights of in Guernsey's summer calendar, celebrating the island's agricultural heritage. The show committee wanted a new more up-to-date website as the main source of information for visitors, trade stand holders and exhibitors in the run up to and during the event.
The choice of green as the primary colour was a bit of a 'no-brainer' to deliver the countryside look and feel and this colour palette also provided continuity between the previous website and the new.
Images form a major component on each page of the site depicting the colourful, buzzing, fun atmosphere for which the show is known. The image selection also gives locals and visitors to the island an idea of what to expect.
It was important to the show organisers, that the event sponsors were given good visibility within the site, as the event - like so many others in the island - depends on this source of funds to be a viable concern. Sponsors' logos were therefore added to the footer of each page linking to their respective websites on each page.
Ease and efficiency of updating the website was of key importance to the committee as each year the content of the website is completely refreshed. And to add a little excitement and build anticipation, a countdown clock was added to the header.
The site is fully responsive for anyone for tablets and smart phones so all the information is accessible 'on the go'.