The new website contains a page called the Smile Gallery. The client wanted to demonstrate the differences that their dental work made to their patients in a portfolio style. We designed the smile gallery to display a 'before and after' photograph of a smile. The user can hover to reveal more of either the before or after smile. This provides a visual synopsis of the work that the patients have had done in an elegant style.
As with the logo, the client did not want the website to be 'all about teeth'. They wanted the website to highlight the practice’s newly refurbished interior design, which is one of the differentiating factors of their practice to all others in Guernsey. Each page of the website has a large featured image at the top which can be used to display the practice's interior.
The entire site was built with ease of maintenance in mind for the client as well as ease of use for the user. Adding content to all elements of the site is simple and dynamic so the client is able to update everything themselves. The site is also completely responsive.
Alongside the logo and website, we designed a number of other print products, including business cards, appointment cards, compliment slips, online and printed letterheads. These were all designed in line with the logo and the website both in terms of design and colour scheme, providing a new complete and consistent branding for Queens Road Dental Centre.