The Maxicorp Group incorporates a number of companies with a diverse range of service and product offerings - from investment to autosports, from property to sports nutrition and training equipment.
We were asked to create a website for the group giving an overview of its various business activities and to act as a portal to the trading companies' individual sites.
The client was looking for a corporate style and we therefore went down a minimalist route, restricting the colour palette, using the red from the logo to highlight links and navigation. The was offset against various shades of grey creating a clean and readable layout.
The minimalist approach was carried through to the image selection. Using monochrome photography to avoid detracting from the corporate brand, we created an image-based illustration of the variety of business sectors in which the group is involved. These images are also used within the individual group company sites so that there is synergy across the various digital channels.
We also wanted to showcase the group's community involvement. Maxicorp is involved in several local projects of which the team is very proud. We also added a history page so that visitors could see how the company began.
Overall we achieved a balance between interesting content, accessibility and a corporate professional look and feel.
As with all of our websites, the site is 100% customer updatable, and the content on the Maxicorp sites was able to be populated by the client whilst we were still undertaking the design work.