Much like the performance vehicles they design and build, the MADMAX World website had to meet very specific requirements.
As well as showcasing the vehicles, the content and imagery also had to appeal to media and to potential sponsors.
The photographic and video content largely speaks for itself. We used lightboxes and a grid layout on image based pages creates an efficient use of space as well encouraging site visitors to explore further.
We also created an area of the site to illustrate the organisation's community involvement. A dedicated page is set aside for media coverage and another to showcase the impressive array of awards.
The MADMAX Race Team is constantly making record attempts and attending events. Therefore the team needed to have a structure that was easy to update quickly and efficiently
The site is fully responsive, clean, easy to navigate, and a great place to show off record breaking bikes.