GSPCA – Leaflet

Guernsey Society for the Prevention of Cruelty to Animals (GSPCA) is an almost 150 year old charity which helps all animals across the island and sometimes beyond.

Their wildlife hospital is dated and no longer fit for purpose for the massive amount of wildlife animals they care for annually, so they asked us to help them with their campaign to raise money for a new wildlife hospital. The new hospital will be able to help more animals due to many more dedicated rooms, specific areas for different types of animal such as seals and birds - as well as food preparation areas and storage spaces.

GSPCA Manager Steve Byrne met Justin, Thu Nguyet and Megan and showed them around the charity site where they got to see firsthand how the animals are cared for. It give them a better idea about how the wildlife hospital is an essential part of developing the charity's work.

Our aim was to create a leaflet which could be printed and delivered to every household on the island asking them to donate towards building the wildlife hospital for the GSPCA. We did this by creating a tri-fold leaflet which included information for potential donors as well the different options they could take to donate whether it was online, by post or in person.

In order to stay on brand, we used differing shades of purple, as well as an easily legible typeface and images of the sort of wildlife that would be helped by the new hospital, and plans of the new building. We could not help but have the cute hedgehog on the cover!

Although the leaflet drop was a success, bringing in a number of donations towards the wildlife hospital, there are more donations needed.

Thank you also to Guernsey Post for delivering the leaflets and to Colour Monster for the quick turnaround.

Please visit the GSPCA website for more information.