Grow Limited requested our help with a rebrand of their website and branding. The charity is undergoing a new redevelopment of their premises in order to cater for more people who require their help, provide more training and to improve all of their facilities.
Their project requires a significant amount of funding, and in order to provide a professional image to potential donors, Grow wanted to refresh themselves.
Grow's logo was first created when the charity was formed 35 years ago. It was a complicated logo including hands, a flower and a building. We aimed to transfer some of these elements across for brand consistency, whilst also modernising the brand and making it clearer to potential donors what Grow does.
The logo uses both a vibrant green and a dark, forest green in order to portray modern, fresh and horticultural connotations. We then chose a hand with a seedling to represent the supportive nature of the charity where they help people flourish and grow.