GAN – Skipton Art Festival Promotional Material

We were approached by the Guernsey Art Network (GAN) to create their website and promotional material for upcoming exhibitions, and any other design work that might be required for the Skipton Art Festival.

After initial discussions with the client, we decided that there should be a folder created that could be used througout the festival, using a range of inserts for specific events.

This cost-effective approach delivers the highest level of flexibility and enables the client to distribute relevant information on current and upcoming events and exhibitions throughout festival period. It also allows third part inserts to be distributed easily and neatly.

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We designed the folder and the first batch of inserts to be ready for the first exhibition - The Open Exhibition at the Candy Museum and Art Gallery. A minimalist approach was taken to keep everything looking clean, however we changed the alignment throughout to keep everything looking fresh and give them a handmade quality.

The colours were picked out from the subject of each insert, with the text mimicking the main colour of the logo of the organisation being introduced, or from the main Guernsey Art Network logo. We wanted a style that could be used for each new insert we created that would never clash with the content. We believe we succeeded.

We also produced the proposal document for the community art project to take place in August. This required a map of guernsey be created with markers for each of the 12 heritage sites to feature in the work. We maintained the font and strong lines from the previous inserts, while adding extra colour in order to distinguish between the locations. In order to to tie the two sides of the proposal together we added the Google maps style “pin” to the side with text. This also helped break up the text as there was a lot of information to read through.

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Using a folder that carries across all exhibitions we should hopefully have the effect that the Skipton Art Festival feels more like a single event rather than a string of standalone exhibitions.