Derek Birch Jewellers approached us to design and build a new website as well as creating some new advertisements for placement in the local Guernsey Press and other print media.
The family business was established over 50 years ago. It therefore combines tradition and history with modern technology and materials. Offering a range of both 'off the shelf' and hand-made one-off pieces, the jewellery includes both classic and contemporary design to cater for all tastes and age profiles.
It was important that the new website incorporated these various aspects of the company's products and values.
We combined a modern with a more traditional type face. We selected a white background with a textured header which reflects contents of the individual pages. With this type of product, visual impact is key and so the site is image-led with the white background allowing the photographs of the individual pieces to be shown of at their best.
To benefit fully from the fact that the company has an on-site workshop, and to add that something extra, we also fitted cameras in order to live stream the specialist jewellers at work via a monitor in the shop window.