You can’t use up creativity. The more you use, the more you have.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Design is the intermediary between information and understanding.
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
Good design is all about making other designers feel like idiots because that idea wasn’t theirs.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.
What is design? It’s where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.