Moving away from design and onto copywriting. Already we’ve touched on this in terms of limiting content but, for maximum impact, the artwork and copywriting need to work hand-in-hand to produce an effective marketing tool. Whilst visual design may be the first thing to catch the viewer’s attention, designers who don’t devote time to the text on a flyer are missing out on a valuable opportunity.
Here are some methods which could make a flyer’s copywriting more compelling.
Develop A Content Strategy
Before placing some copy into a flyer design, it’s a wise choice to do some planning. Asking yourself "What is essential? What could be added if there’s some extra room? What would be taking up valuable space?". Setting aside some time to narrow down copywriting ideas and identifying your must-have pieces of information will pay off in terms of getting eyes on your design. Generally speaking, less is more.
Make The Purpose Clear
At the start of this blog post, we mentioned how versatile flyers are. This is true, but each design needs to have a specific purpose or message. Whatever that message is, it needs to be highly visible.
You may have a great flyer, with excellent design and copywriting, but marketing tactics also need to be implemented in order to get the results. Here are two suggestions we would make.
Include A Call To Action
A call to action (or CTA) is a foundational marketing concept. You want your audience to do something? Simply invite them to do it. And CTAs aren’t just for selling things, they could say things like “Visit today” “Get your free tickets now” or “Visit our website at”.
If a call to action would compliment the purpose of the flyer, trying it out is certainly worth a shot. Address the audience direction, make it friendly and conversational and it may result in surprising stats.
The flyer is now designed and printed. Now is the potentially tricky job of making sure people see them. There are plenty of traditional ways like posting them, door-dropping, hanging them in windows, on bulletin boards or in public places.
However, we would suggest considering distributing them digitally as well. You can send them out in an email, publish it on a website or use social media.
We hope that this has given you some thoughts with regards to the next flyer you design! Don't forget to head to our Portfolio page to have a look at some of the flyers we've designed as well as other design work.