In case you missed it, Apple held their annual release event last month and it was highly anticipated within the Donkeylogic office to see if the Internet-fuelled rumours were true. After a stint of Carpool Karaoke with Tim Cook and James Corden, Apple went on to reveal their new products.
It all kicked off with perhaps the most exciting news (from our point of view anyway)… Mario and friends are finally coming to the App Store. Since the viral “success” and reinvention of Pokemon, thanks to the Pokemon Go app, Nintendo have decided to bring the world’s favourite Goomba-squashing plumber in on the action.
Apple then moved on to the Apple Watch and the success that they had with the first watch. The new Apple Watch Series 2 sports a brighter display and built-in GPS. Niantic, the developer responsible for the run away viral success Pokemon Go also announced Apple Watch support, giving those budding Pokemon trainers out there another way to keep up with their Pokedex.
More news about the Apple Watch Series 2 is that Apple yet again worked closely with Nike to introduce a more fitness-based emphasis to the watch. The new Nike watches helps you lead a healthier life by tracking a number of health-related features like distance, pace, speed, calorie burn and, with the Nike+ version, access to the Nike+ Run Club. There are specific elements focusing on swimming as it can detect the stroke being swum as well as the number of laps all aided by the fact that both the Apple Watch Series 2 and Apple Watch Nike+ are now water resistant up to 50m. Another new feature is that after the watch has been immersed in water, the speaker will vibrate to expel any water inside its tiny resonance chamber to ensure the watch’s safety (and prevent any leak!).
The wait was then over to find out what has changed with for the new iPhone 7. Tim Cook claimed that the iPhone 7 is the “best iPhone ever” which someone pointed out would be fairly evident because it wouldn’t have had the same appeal if he said it was the second best iPhone Apple have created. Coming in two new colours (two different blacks), the iPhone 7 is both water and dust resistant although it is advised not to take it swimming as it is not fully waterproof. The home button on the iPhone 7 is also not really a button. It detects how firmly it has been pressed and will provide vibration feedback to unlock the phone. The Plus version has two lenses on the camera (one telephoto and one wide angle) which means that it will have better depth-of-field by separating the backgroud and foreground as well as better performance in low-light situations which is also a welcome addition.
Apple then moved onto the biggest rumour being addressed: have Apple jacked in the headphone socket? (Pardon the pun) Well, yes. They have. To solve this, alongside a bundled pair of lightning-equipped earbuds, Apple have released wireless earphones known as AirPods. They come in a case which is used to charge the earphones as well as making the bluetooth pairing process a breeze. The earphones will sense when you are listening so they can control the playback of the music, they will switch between different devices and switch from a call on an iPhone to listening to music on an Apple Watch. If one earphone is removed, it will automatically resume play in that one earphone when it is put back. This all seems really cool but it comes with a price tag of £150 (and the likelihood of losing them is still pretty high)!